AIRWRECKA JONES

Web Developer & Delivery Partner

Web Developer & Delivery Partner

I build.
I analyze.
I deliver.

7+ years shipping products taught me the best decisions come from understanding the data behind them. So I decided to do both.

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/ What I do

One partner. Technical roots. Strategic mind.

Product & Data Analysis

Finding the patterns behind the decisions. I analyze data from real products and campaigns to understand what's working, what's not, and what to do next. Currently formalizing this through structured learning and real projects — documented in The Lab.

Web Development & Delivery

Custom sites and apps with Next.js, React, and TypeScript — or WordPress and Squarespace when it fits. Built at enterprise scale at Accenture and Capgemini, brought to every project since.

Digital Strategy & Social

Social media and paid media managed with data, not gut feeling. Strategy built from patterns and performance, tracked in Looker Studio, adjusted by what the numbers actually say.

/ Featured work

Projects I've built, branded, and delivered.

Nolara & Co.

Web Development

View project

Nolara & Co. — Brand & IG

Branding & Social Media

View project

S-Digital

Branding & Social Media

View project

Ana Montenegro

Branding

View project

Ullpra Construction

Branding & Operations

View project

Akira Bakehouse

Branding & Social Media

View project

/ Data & Product Lab

Work in progress.
Learning in public.

Where I apply data analysis, product thinking, and structured learning to real problems — documented publicly.

Certification

Google AI Professional Certificate

Learning to use AI as a product and analysis tool, not just a chatbot.

In progress — Course 1 of 5

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AI FundamentalsIn progress

AI for Brainstorming and Planning

AI for Research and Insights

AI for Writing and Communicating

AI for Content Creation

AI for Data Analysis

AI for App Building

Google AI Professional Certificate

Unlocks when all 8 courses are complete

Click any completed certificate to view full size

View certificate program

Dashboard

UNCOSANTOS — Social media performance

Looker Studio dashboard tracking organic Facebook and Instagram performance for an active client.

Building v1

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UNCOSANTOS — Content PerformanceJun 2025

+76%

FB Views MoM

+1,207%

FB Engagement

1,582

IG Reached

Mon

Tue

Wed

Thu

Fri

Sat

Sun

View live dashboard in Looker Studio

Dashboard in progress — live link coming soon

Case study

Nolara & Co. — building a digital product from scratch

From idea to brand to strategy — every decision documented.

In progress

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The problem

—GoodNotes users want sticker packs that feel editorial, not clipart
—Etsy market is saturated with generic pastel sets — differentiation matters
—No existing brand with a strong visual identity in this niche

What I built

—Full brand identity — logo, Alice + Articulat typography, color palette
—Squarespace site with custom design, content writing, and product photography
—Marketing funnels and Instagram content strategy

What I learned

—Product decisions without user research = a lot of rework
—Paused to prioritize — knowing when to stop is also a product skill
—The brand has legs — this is a when, not an if

Brand assets Instagram Full write-up

More coming as I move through the learning plan

click any card to expand · drag to explore

These aren't finished projects — they're active work. The goal is to show how I think, not just what I've shipped.

What clients are saying.

“Airwrecka built S-Digital's brand from the ground up — logo, visual identity, brand guidelines, and our first Instagram posts, all done with real intention. The process felt completely tailored to us. She took the time to understand what we needed to communicate before creating anything, and the result was cleaner and more professional than I ever imagined. Smooth, custom, and exactly what we needed to launch with confidence.”

Stephanie Robles

Owner & Founder, S-Digital

“She managed our entire project from start to finish. Clear communication, no chaos, and delivered on time. Exactly what we needed.”

Client Name

Founder, Company

/ Contact me